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Branding Outside Your Four Walls, Pt. 2
Wednesday’s post, if you read it, was about creating an experience for customers and extending the experience into social media. Voilà — free marketing! Of course for all that to work, you have to be...
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Building Business During Breakfast
Did you know that the average American spends only 12 minutes on breakfast each day? I didn’t, at least not until I did some research on the meal and our habits concerning it. 12 minutes is not very...
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What Can We Learn from the Recent Consumer Reports Fast Food Survey?
Survey results recently released by Consumer Reports are probably pretty concerning for fast food titans like McDonalds, which finished last in the burger category in the reader-voted survey, and KFC,...
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How to Boost Your Revenue Using Yelp Reviews: Part 1
We haven’t talked about Yelp reviews in quite a while. It’s hard to imagine a business owner in this day and age who doesn’t have to be aware of Yelp reviews. You don’t want to dwell too much on them,...
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How to Boost Your Revenue Using Yelp Reviews: Pt. 2
Let’s get right into it today — no need to waste time! I present you part two of my miniseries on best using Yelp to improve your business’s profitability: The Yelp Basics Your business is probably...
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How to Boost Your Revenue Using Yelp Reviews: Pt. 3
In my last post I mentioned the importance of making sure your Yelp page has some nice photos. Let’s start today by going over that in more depth. Step 3: Build the Best Photo Gallery Well photographed...
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How to Boost Your Revenue Using Yelp Reviews: Pt. 4
Step 5: Respond to reviews, but not like a crazy person. If you watch any food-related reality television, especially shows like Gordon Ramsay’s Kitchen Nightmares, you’ve seen unsuccessful restaurant...
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Football Season = Wings
Does your restaurant have a wings night special? Or maybe you go out with your buddies for wings once a week, probably during some sporting event? I’m just guessing here, because I don’t really do...
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The Importance of Good Design: A Case Study
Frequent readers will remember my having mentioned a previous job working retail in a wine store. The store was in an upscale part of a big city, carried a varied selection of well-made wines, and had...
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How to Bring in the Millenials
Running a successful restaurant — or even just a successful retail business, in general — requires appealing to your time’s youngest “adult” generation; the hippest, youngest consumers with any real...
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